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Internet e-commerce statistics

Each day, leading organizations across all industries are finding new ways to leverage the power of the Internet and much of the general public and businesses now expect web-based services from the organizations they interact with.

Below is a list of Internet e-commerce statistics from various online sources.

 

  • The size of the Internet is currently estimated at more than 800 million Web pages.

 

  • The largest Internet search engine database (AltaVista at 250 million pages) covers only 31.3 percent of the Internet’s 800 million plus pages.

 

  • The growth of the Internet’s infrastructure has roughly doubled each year since 1981.

 

  • In 1998, the number of e-mail messages sent in the U.S. was 9.4 billion each day—that’s 3.4 trillion e-mail messages during the year compared with the 107 billion pieces of first-class mail sent in the U.S.

 

  • Ninety-six percent of all commercial e-mail messages qualify as SPAM.

 

  • E-mail communications are now on equal footing with telephone communications.

 

  • Yahoo! accounts for more than 56 percent of all search engine referrals.

 

  • There are currently 100 million plus American adults using the Internet, which is more than half of the adult population.

 

  • The number of Internet users worldwide currently stands at more than 150 million.

 

  • The average Internet user only views a page for about one minute.

 

  • Seventy-seven percent of Internet users reported that they hesitated when considering an online purchase due to problems with product pricing.

 

  • The top two problems reported in using the Web were Slow Ads at 62.3 percent and page loading Speed at 61.4 percent. The fourth most common complaint concerning Internet access involved site registration at 49.7 percent.

 

  • Seventy-five percent of Internet users are willing to use a credit card online.

 

  • A majority of Internet users (86 percent) have attended college.

 

  • The average banner-ad click-through rate for the first week of November (1999) was just 0.31 percent.

 

  • More than 60 percent of Webmasters think that it is important to have a strategy for linking to other Web sites.

 

  • The top 50 visited Web sites average main pages of 47.8K in size.

 

  • Non-banner online advertising on the Internet is employed by 84 percent of advertisers, and 60 percent have used e-mail as a marketing tool.

 

  • Seventy-five percent of online consumers abandoned shopping carts on e-commerce sites.

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